Microsoft plays catch up buys Web Mapping Company Too little too late

Microsoft the technology conglomerate recently acquired a British online mapping company Multimap . An acquisition that is clearly bound to boost its Windows Live bouquet of services. Multimap is a company that provides street maps local information and also provides directions. It is basically a me too Google Maps with a few enhanced features. The added advantage that Multimap has is that it can build private label mapping tools for companies eg. it has built them for the Hilton and Ford Motor Co. Multimap is likely to benefit both these brands. Microsoft i think has identified the revenue making potential of making customized maps for large multinationals. This is also one way in which it can differentiate itself from Google. Apart from that it has to look for such opportunities to differentiate itself. Microsoft is currently No. in Search related queries after Google and Yahoo. It claims that its search engine is as effective as Google s. Google quit! e clearly has proliferated beyond search into other Value Added Services. Ravi Venkatraman on Guruji.

Source: http://www.watblog.com/2007/12/15/microsoft-plays-catch-up-buys-web-mapping-company-too-little-too-late/


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