Music can enhance wine taste BBC News

Playing a certain type of music can enhance the way wine tastes research by psychologists suggests. The Heriot Watt University study found people rated the change in taste by up to depending on the melody heard. The researchers said cabernet sauvignon was most affected by powerful and heavy music and chardonnay by zingy and refreshing sounds. Professor Adrian North said the study could lead retailers to put music recommendations on their wine bottles. The research involved students at the university who were offered a free glass of wine in exchange for their views. Brain theory Four types of music were played Carmina Burana by Orff powerful and heavy Waltz of the Flowers from The Nutcracker by Tchaikovsky subtle and refined Just Can t Get Enough by Nouvelle Vague zingy and refreshing and Slow Breakdown by Michael Brook mellow and soft The white wine was rated more zingy and refreshing when that music was played but only more mellow and soft when music in that category was he! ard. MUSIC RECOMMENDATIONS Cabernet Sauvignon All Along The Watchtower Jimi Hendrix Honky Tonk Woman Rolling Stones Live And Let Die Paul McCartney and Wings Won t Get Fooled Again The Who Chardonnay Atomic Blondie Rock DJ Robbie Williams What s Love Got To Do With It Tina Turner Spinning Around Kylie Minogue Syrah Nessun Dorma Puccini Orinoco Flow Enya Chariots Of Fire Vangelis Canon Johann Pachelbel Merlot Sitting On The Dock Of The Bay Otis Redding Easy Lionel Ritchie Over The Rainbow Eva Cassidy Heartbeats Jose Gonzalez Source Montes wines The red was altered by mellow and fresh music yet by powerful and heavy music. The results were put down to cognitive priming theory where the music sets up the brain to respond to the wine in a certain way. Wine manufacturers could recommend that while drinking a certain wine you should listen to a certain sort of music Prof North said. The research was carried out for Chilean winemaker Aurelio Montes who plays monastic chants to his! maturing wines. Mr Montes said It was therefore a natural extension to link with Heriot Watt and to scientifically determine the impact that music has on how wine tastes. Previously Professor North conducted supermarket research which suggested people were five times more likely to buy French wine than German wine if accordion music was played in the background. If an oompah band was played the German product outsold the French by two to one. E mail this to a friend Printable version Bookmark with Delicious Digg reddit Facebook StumbleUpon What are these SEE ALSO France to expand Champagne region Mar Europe Raising a glass to pricey wine Jan Americas Wine goes under hammer for Oct Norfolk RELATED INTERNET LINKS Heriot Watt University The BBC is not responsible for the content of external internet sites TOP UK STORIES Brown s family finances package UK inflation woe set to worsen Ripper in legal bid for freedom MOST POPULAR STORIES NOW E MAILED READ WATCHED LISTENED Vatican says aliens could exist Music can enhance wine taste Dr Who fan in kni! tted puppet row Virtual telescope opens night sky Aussie straps in beer not child Most popular now in detail E MAILED READ WATCHED LISTENED Missing year old girl is found Brown s family finances package Ripper in legal bid for freedom Pair guilty of radio theft murder Speaker s wife complaint rejected Most popular now in detail E MAILED READ WATCHED LISTENED MOD to release UFO files Tartan army moves south Rangers fans hope for glory Brown outlines legislation BBC News channel Most popular now in detail FEATURES VIEWS ANALYSIS Shatila slideshow Life in a Palestinian refugee camp after years of exile Defiant victory Hillary Clinton keeps hopes alive with convincing win China quake Anxious family waits for news of missing UK tourist PRODUCTS SERVICES E mail news Mobiles Alerts News feeds Interactive TV Podcasts Explore the BBC Home Popular links The Apprentice Doctor Who season BBC links A to F BBC iPlayer CBBC CBeebies Food BBC links H to L Health History Learning Local Nati! ons BBC links M to Sc Music News Radio Science Nature BBC links Sp to W Sport TV Weather A whole lot more To top Site Links News Sources About BBC News BBC Links About the BBC BBC Help Contact Us Accessibility Help Terms of Use Jobs Privacy Cookies Advertise with us MMVIII The BBC is not responsible for the content of external internet sites. This page is best viewed in an up to date web browser with style sheets CSS enabled. While you will be able to view the content of this page in your current browser you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets CSS if you are able to do so

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